Creation and Distribution of High-Quality Content

office-625892_640We live in the age of the internet, and the internet is essentially a huge free encyclopedia of knowledge. This knowledge is provided in a variety of different ways, all of which come under the umbrella term of “content”. Content marketing is a hugely successful way of developing websites and attracting visitors to that site. This is because those who access the content feel as if it is about them, and not about the business that has created it. In essence, it is about imparting free knowledge, instead of pushing a sale.

The Definition of Content Marketing

So what is the definition of content marketing? It is defined as being a form of marketing through which online materials (social media, blogs, videos, articles, etc.) are promoted, without explicitly promoting a brand or product at the same time. The content has been created in an effort to make people interested in a business and its services and products.

How Does Content Marketing Work?

Because we live in a digital age, it is very important that content is created consistently. But this content also has to be relevant, and of very high quality. Without those attributes, prospective clients will lose interest very quickly, and businesses will struggle to build authority and trust and, thereby, safe. Everybody knows that high quality content is hugely important. The statement “content is king”, for instance, is heard over and over again. Yet, for all this awareness, entrepreneurs struggle to actually live by that. This is in part due to the fact that creating content is not their area of expertise, but also because they simply do not have the time.

This has created a recognized need for experts to work together with various businesses in order to create and distribute high quality, relevant content. Their work is fully aligned with the company’s overall business goal, essentially working in a form of partnership. To do this, they must create a comprehensive marketing plan, which includes:

  • A full understanding of the business’ goals and objectives.
  • A definition of the target audience.
  • The needs and desires in relation to the published content and information.
  • Determining which type of media is most effective in reaching the target audience.
  • Developing distribution plans, which includes blogs, social media channels, forums, news outlets, and more, thereby ensuring the content is found.
  • Setting parameters to measure success. Common parameters include number of shares, downloads, leads, and views.

Once all of this has been put in place, relevant content can be created, and the results thereof measured.

Why Working Together with a Professional Agency Is so Beneficial

Working with professionals offers a number of other benefits, including:

  • That they can focus on your search engine optimization (SEO), which means that the content that is created can easily be found by people using Google, Bing, Yahoo!, or other such sources.
  • That they can add important elements such as pay per click advertising in order to benefit even more from the content.
  • That they can build social relationships for you through various social media channels.

3 Ways Your Start-up Can Get its Name Out on a Budget


It’s one of the hardest, and most expensive for that matter, elements of a business. Yet to say marketing is the bread and butter of a new company would be an understatement – without it, it may as well turn to dust.

Turn to any marketing agency and you’ll be met with astronomic prices. At the same time, a lot of the “common” tactics are hardly good value in themselves – there’s a great deal of shrewdness needed to crack your start-up’s first marketing plan in order to cut costs, but generate custom at the same time.

Fortunately, the internet has made life a little easier. Let’s now take a look at some of the low-cost marketing methods that can help a budding company really get off the ground.

Turn to Instagram

It’s probably not going to be a winner for every industry out there, but one might be surprised at just how powerful Instagram can be for a new business. Particularly from a video perspective, the fact that they now allow such long videos is an open doorway to your marketing efforts.

Of course, this isn’t going to be the equivalent of a television ad. Instead, shrewdness is key, and whether it’s something as simple as a how-to video related to your industry, or perhaps even a gimmick, it can just work to get your brand name out there and open a few doors.

Don’t ignore the rest of social media

We’ve spoken about Instagram, yet really every element of social media needs to be tapped into.

Getting a community together on Facebook, even if it involves a little spend to get things off the ground in the first place, can be one way. Alternatively, depending on the nature of your business, Pinterest can be another fantastic avenue. In relation to Pinterest, this has been found to be hugely commercially beneficial to businesses – a lot of people tend to buy products after spotting them on the platform, so it can have immediate benefits which isn’t always the case with online marketing.

SEO – but don’t fall for any industry tricks

It’s not quite as powerful as it once was, but in some industries you can get a few quick wins by just optimizing your page for the search engines.

If you’re in a super-competitive industry, it’s going to be almightily hard. For everyone else, you might have an opportunity though, and an opportunity for “free traffic” we might add.

However, if you do go with this approach, be wary of the so-called experts. Someone, or a company, might tell you that they can get your brand to the top of page one, but there’s no guarantees in this form of marketing and anyone who makes such claims should be cast aside immediately.

You don’t need to pay a lot for this at the start; just make sure your page is optimized appropriately for the time being.

Finding a Reputable PPI Claim Company


Once you have decided to file for a claim on your mis-sold PPI, finding a reputable PPI claim company should not be a drag. There are several simple things that you can do and watch out for to make the entire process easier for you so that you will feel secured and confident in your decision.

Not every PPI claims company can be called the best, although a lot of those fishy ones has been shut down by the Financial Ombudsman Service a couple of years ago. It’s not a guarantee that those shady ones aren’t still operating at this time but they’re fewer now than they were back then.

When you’re researching for a PPI claim company to assist you, it’s best to check if they have negotiated with major banks to give the clients their privileges that those individuals were not able to get when they claim by themselves. You will still need to be cautious of scams and you’ll need to know what to look for in a company. When you look for one of the best ppi claims companies, you have to make sure that they will be able to deal with your claim as quickly, stress-free and efficiently as possible.

A good PPI claim company has a transparent fee structure. You should look for one that doesn’t charge you anything up front. Just think of it – the very nature of the PPI scandal is that you were duped and the last thing you’d want to happen when claiming your money back is to deal with being duped yet again. Be sure to check if they do have that transparent fee structure. If you find yourself in a situation wherein they are trying to charge you up front without them doing anything yet for you, then be very cautious and move on to the next claim company.

If you are one of those people who find it difficult to know who to trust, especially in the financial world, don’t remain stuck in not putting in your PPI claim. Consider testimonials from previous clients, ensure that the company has special arrangements with major banks where account numbers are not specifically needed – should you not have the account number – as it is not needed to get your claims started, check for the company’s history of successful payouts, or if they can offer you a calculation of your refund, if the company has a physical office address that you can drop by and a good contact number for you to be able to start and maintain your claiming process.

Successful PPI claim companies do have a good reputation. Don’t be scared to call and ask questions when you’re searching for a company to help you out in filing your PPI claim. Keep in mind to look for these features and do your homework so that you can find a professional and experienced PPI claim company.

It is important for you to get in touch now to start with your claiming process once you know you are owed from a mis-sold PPI. Don’t put it off for a later time as there is a deadline being established for making PPI claims.