Most folks are honest, and all complaints, grudges, and “wasn’t the whole idea of income tax supported to be a temporary thing?” aside, come the spring we open our spreadsheets (or maybe our shoeboxes) and get down to the business of figuring out either how much tax we owe Uncle Sam and his counterparts at the State level, or how much interest-free lending we’ve done over the past 16 months (isn’t that generous of us?).
However, even honest and organized taxpaying citizens are worried about triggering an IRS audit, because even if the ultimate verdict is a clean bill of taxpaying health, it can be a stressful, time consuming and costly process. It’s right up there with getting a root canal, or seeing that glimmer of delight in the eye of your mechanic as he walks towards you after what was supposed to be a simple inspection.
In today’s competitive market, automation is already a necessity and a requirement to be able to keep up and have an edge over other businesses. There are tons of benefits when you incorporate automatic systems for your business, that it can’t be simply ignored.
Imagine being able to build customer relations, track projects as well as prospects for the business, digitally manage and deliver products while you sleep or without lifting a finger. Automation can make business processes more efficient, as well as help create an experience for several other processes a whole lot faster and transparent.
To create an effective automation system for your business, here are several steps to help guide your decision:
Know what you will need, the benefits you want and the purpose. Big and small businesses have gained a lot on automating several processes, especially if you are looking to save time and money to focus on bigger tasks at hand, that only a business owner can accomplish. The system can increase productivity of admin work and speed up the management of documents. Before your business accepts the challenge of a project, you will need to consider a few things such as how you will begin focusing on a single process that you’d want to resolve, if the employees are open to these changes, understanding if there are any inefficiencies in the current process that you’d like to improve on and then determining the outcome you’re seeking for the business.
Make the whole process more efficient. When you decide to automate the processes in your business, it is essential to keep in mind that you should not remain where you were previously before the automation was implemented. When you start incorporating an automation system such as a software professional services, the business should be able to move forward in a positive way. If you address an inefficient process with an inefficient solution, then you are moving backwards which means that you are doubling up the inefficiency and it could cost your business and could create further risks and losses. Before you decide on automating the entire process, you should be able to know it, be able to refine it and consider any exceptions it will have. This is also important to discuss with your team so that every employee will know how the process should function even when you’re not around. Be prepared to spend some time at the onset of automation if you wish to have a fully automatic system in your business.
Measure the outcome. When your business is fully automated, then what’s next? You should measure out all the results the automation will come out with. Establish the benefits and if there’s any room for improvement for you or the system. Also remember that with today’s technology, it is important to improve and update the automated process as it is always changing.
When you combine the right strategy along with practical and powerful automatic systems in your business, it can give you a competitive edge. Automation software and services incorporated into businesses are the best technology weapons you can have to make you money 24/7 in your business, whether you’re present or not.
It’s one of the hardest, and most expensive for that matter, elements of a business. Yet to say marketing is the bread and butter of a new company would be an understatement – without it, it may as well turn to dust.
Turn to any marketing agency and you’ll be met with astronomic prices. At the same time, a lot of the “common” tactics are hardly good value in themselves – there’s a great deal of shrewdness needed to crack your start-up’s first marketing plan in order to cut costs, but generate custom at the same time.
Fortunately, the internet has made life a little easier. Let’s now take a look at some of the low-cost marketing methods that can help a budding company really get off the ground.
Turn to Instagram
It’s probably not going to be a winner for every industry out there, but one might be surprised at just how powerful Instagram can be for a new business. Particularly from a video perspective, the fact that they now allow such long videos is an open doorway to your marketing efforts.
Of course, this isn’t going to be the equivalent of a television ad. Instead, shrewdness is key, and whether it’s something as simple as a how-to video related to your industry, or perhaps even a gimmick, it can just work to get your brand name out there and open a few doors.
Don’t ignore the rest of social media
We’ve spoken about Instagram, yet really every element of social media needs to be tapped into.
Getting a community together on Facebook, even if it involves a little spend to get things off the ground in the first place, can be one way. Alternatively, depending on the nature of your business, Pinterest can be another fantastic avenue. In relation to Pinterest, this has been found to be hugely commercially beneficial to businesses – a lot of people tend to buy products after spotting them on the platform, so it can have immediate benefits which isn’t always the case with online marketing.
SEO – but don’t fall for any industry tricks
It’s not quite as powerful as it once was, but in some industries you can get a few quick wins by just optimizing your page for the search engines.
If you’re in a super-competitive industry, it’s going to be almightily hard. For everyone else, you might have an opportunity though, and an opportunity for “free traffic” we might add.
However, if you do go with this approach, be wary of the so-called experts. Someone, or a company, might tell you that they can get your brand to the top of page one, but there’s no guarantees in this form of marketing and anyone who makes such claims should be cast aside immediately.
You don’t need to pay a lot for this at the start; just make sure your page is optimized appropriately for the time being.